Netflix CMO On How To Successfully Build Your Own Brand While Staying True To Yourself

Netflix CMO On How To Successfully Build Your Own Brand While Staying True To Yourself

Originally Aired: November 18, 2019

We have the woman redefining “badassery” herself, Bozoma Saint John. Over the course of her highly successful career, she has earned a reputation as a trailblazing brand marketing executive and change agent. She is currently the Chief Marketing Officer at Netflix, and a global leader in entertainment, sports & fashion.

Today we’re talking to her about her journey, taking up space, being authentic in the workplace, how to live life bold, own your accomplishments and create a group of supportive people around you.

Before joining Endeavor, she served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. She was inducted into Billboard’s Women in Music Hall of Fame and the American Advertising Federation Hall of Achievement, as well as recognition on The Hollywood Reporter’s Women in Entertainment Power 100 list in 2018 and as Billboard’s Executive of the Year in 2016. She has worked with celebrities like Beyonce, Jimmy Iovene and Dr. Dre and continues to be celebrated in every space she enters.

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