This session presents a lecture on Marketing Oriented Strategic Planning. The session is convened by Dr. Sheena Lovia Boateng, University of Ghana Business School.
Learning Objectives
Understand the central role of market-oriented strategic planning.
Understand the strategic planning, implementation and control process.
Understand how strategic planning is carried out at the different levels of the organization.
Understand how to develop a marketing plan.
marketing managementunderstanding marketingscope of marketing
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